My Montana Roots - For Those Who are Proud of Their Roots

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New Griz NIL Gear

We're excited to unveil exclusive collabs featuring your favorite University of Montana athletes.

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Our Top Picks for Fall

MT Roots Crewneck Pullover Sweatshirt (Unisex)

From $ 60.00

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Ah Yat Command Tee

From $ 34.00

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MT Roots Full-Zip Eco Fleece Hoodie (Unisex)

From $ 80.00

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Player Coozies

$ 5.00

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Featured Product

MT Roots Elk Midweight Pullover Hoodie (Unisex)

MT Roots Elk Midweight Pullover Hoodie (Unisex)

$ 56.00

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Game Day Gear

University of Montana

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Montana State University

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THE SASQUATCH COLLECTION

WHETHER YOU'RE A BELIEVER OR SIMPLY LOVE THE MYSTERY AND INTRIGUE SURROUNDING THE MYTH, OUR SASQUATCH COLLECTION HAS SOMETHING FOR EVERYONE

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From the blog

July 23, 2024

Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars

FOR IMMEDIATE RELEASE Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars Missoula, MT...

November 14, 2023

Brawl of the Wild: Celebrating Montana's Fierce Rivalry in Style

Every year, as autumn paints Montana in vibrant hues, a century-old tradition reignites the spirit of rivalry and camaraderie in...

October 9, 2023

Savor the Essence of Fall in Missoula: Your Ultimate October Guide by My Montana Roots

Missoula in October! The arrival of fall in Missoula brings a kaleidoscope of colors, an array of seasonal...

July 23, 2024

Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars

FOR IMMEDIATE RELEASE Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars Missoula, MT...

November 14, 2023

Brawl of the Wild: Celebrating Montana's Fierce Rivalry in Style

Every year, as autumn paints Montana in vibrant hues, a century-old tradition reignites the spirit of rivalry and camaraderie in...

October 9, 2023

Savor the Essence of Fall in Missoula: Your Ultimate October Guide by My Montana Roots

Missoula in October! The arrival of fall in Missoula brings a kaleidoscope of colors, an array of seasonal...

Our Story

With humble beginnings in Missoula, Montana, WYR Clothing began in 2011 when two childhood friends, Aaron Sipe and Brandon Slocum, realized a design on a simple die cut sticker was something not only they could relate to, but other Montanans could as well. Soon known as "Montana Roots," the popularity of the design led to the print of their very first t-shirt. Slocum began selling these out of his pickup, and WYR Clothing was officially on the streets for the world to enjoy. Instantly selling out and constantly restocking every week, WYR quickly expanded their State Roots line from a basic tee, to include other apparel and accessories for not only men, but women and children, as well. Eventually, other lifestyle necessities such as hats, backpacks, and sunglasses were also added. WYR was granted the copyrights for all fifty states, and production soon started on printing and building an inventory for the entire country to represent their own State Roots!