My Montana Roots - For Those Who are Proud of Their Roots

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Gear up for football season

Griz Brawl Midweight Hoodie

From $ 64.00

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Griz Brawl Heavyweight Tee

From $ 36.00

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Griz Brawl Tee

From $ 35.00

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Retro Griz Polo

$ 54.00

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product of the week

Griz Brawl Heavyweight Crewneck Sweatshirt

$ 68.00

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THE SASQUATCH COLLECTION

WHETHER YOU'RE A BELIEVER OR SIMPLY LOVE THE MYSTERY AND INTRIGUE SURROUNDING THE MYTH, OUR SASQUATCH COLLECTION HAS SOMETHING FOR EVERYONE

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From the blog

November 7, 2025

Brawl of The Wild 2025 gear for both sides

Last year, we had the opportunity to design officially licensed gear for both The University of Montana and Montana State...

July 23, 2024

Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars

FOR IMMEDIATE RELEASE Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars Missoula, MT...

November 14, 2023

Brawl of the Wild: Celebrating Montana's Fierce Rivalry in Style

Every year, as autumn paints Montana in vibrant hues, a century-old tradition reignites the spirit of rivalry and camaraderie in...

November 7, 2025

Brawl of The Wild 2025 gear for both sides

Last year, we had the opportunity to design officially licensed gear for both The University of Montana and Montana State...

July 23, 2024

Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars

FOR IMMEDIATE RELEASE Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars Missoula, MT...

November 14, 2023

Brawl of the Wild: Celebrating Montana's Fierce Rivalry in Style

Every year, as autumn paints Montana in vibrant hues, a century-old tradition reignites the spirit of rivalry and camaraderie in...

Our Story

With humble beginnings in Missoula, Montana, WYR Clothing began in 2011 when two childhood friends, Aaron Sipe and Brandon Slocum, realized a design on a simple die cut sticker was something not only they could relate to, but other Montanans could as well. Soon known as "Montana Roots," the popularity of the design led to the print of their very first t-shirt. Slocum began selling these out of his pickup, and WYR Clothing was officially on the streets for the world to enjoy. Instantly selling out and constantly restocking every week, WYR quickly expanded their State Roots line from a basic tee, to include other apparel and accessories for not only men, but women and children, as well. Eventually, other lifestyle necessities such as hats, backpacks, and sunglasses were also added. WYR was granted the copyrights for all fifty states, and production soon started on printing and building an inventory for the entire country to represent their own State Roots!