News

FOR IMMEDIATE RELEASE Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars Missoula, MT – July 22, 2024 – Wear Your Roots Clothing, a brand celebrating state roots and iconic American symbols, is thrilled to announce a groundbreaking Name, Image, and Likeness (NIL) partnership with three standout athletes from the University of Montana Griz football team: Trevin Gradney, Keali'i Ah Yat, and Ryan Tirrell. This collaboration highlights the pride and passion of Montana while supporting local sports talent. Introducing the New Collection In honor of this partnership, Wear Your Roots is launching an exclusive...

Every year, as autumn paints Montana in vibrant hues, a century-old tradition reignites the spirit of rivalry and camaraderie in the Treasure State. Yes, we’re talking about the legendary "Brawl of the Wild" – the annual showdown between the Montana Grizzlies and the Montana State Bobcats that has captivated hearts since the early 1900s. This isn't just a game; it's a legacy. From epic comebacks to nail-biting finishes, the Brawl of the Wild has written many chapters in Montana’s history books. Whether you cheered for the Grizzlies’ triumphant runs or rooted for the Bobcats' strategic plays, each game has been...

Missoula in October!       The arrival of fall in Missoula brings a kaleidoscope of colors, an array of seasonal activities, and an unmistakable sense of community spirit. If you're pondering how to immerse yourself in the season, look no further. My Montana Roots has curated a guide to the best of Missoula in October. Why Missoula is Special in the Fall      Fall in Missoula is not just a season; it's an experience. The streets come alive with shades of orange, yellow, and red. The local community buzzes with anticipation for seasonal events, and the landscape turns into...

Embrace Back-to-School Vibes with Our Montana Roots Sale in Missoula! As the summer days begin to wane and the air turns crisper, it can only mean one thing – the back-to-school season is upon us. This year, there's a special treat waiting for all the folks in Missoula, Montana. Montana Roots, the beloved local brand that celebrates the spirit of Big Sky Country, is hosting a spectacular 20% site-wide and in-store back-to-school sale. Whether you're a long-time local or a newcomer to the beautiful state of Montana, this is an opportunity you won't want to miss! Montana Roots: A Tribute...